I was tasked with designing a series of infographics that communicate key insights about Bleacher Report’s content consumers. Each audience segment represents a distinct persona, and the goal was to make these groups instantly recognizable at a glance.
The challenge was to strike a balance between clarity and simplicity—avoiding overly specific physical traits while incorporating just enough visual cues to clearly differentiate each consumer type. The result is a cohesive system of characters that quickly conveys audience insights in an engaging and accessible way.