As Lead Art Director, I was responsible for driving all creative for Mount Southington Ski Area, owning the full visual output across both seasonal and year-round marketing. The work spanned on-site and off-site posters, tri-fold brochures, trail maps, magazine ads, web sliders, web pages, and a variety of additional brand touchpoints.
Working in a fast-paced mountain environment meant the creative had to be clear, impactful, and built for real-world conditions—whether it was on the slopes, in print, or digital.
I also helped launch and bring to life the new Mountain Room wedding venue, developing creative that expanded the brand beyond skiing into a year-round destination experience.