Sports Illustrated brought us in to develop branding and creative for the Sports Illustrated | Goldfish Sportskid of the Year activation at Barclays Center in New York. I helped shape the event identity and bring it to life across a full environmental rollout designed to engage attendees from the moment they walked in.
The creative was applied across a range of high-visibility touchpoints, including large-format welcome signage, die-cut freestanding displays, floor graphics, and a fully branded snack bar experience featuring table decals, custom tablecloths, cups, and jar graphics.
The goal was to create a cohesive, energetic environment that felt immersive, fun, and consistent across every interaction within the space.