Everything is bigger in Texas, especially state pride. The Taste of Your Texas program is back and bigger and better than ever. Our job was to wrangle up sales for Pepsi at restaurants by creating an authentic connection with Lone Star locals.
Introducing Cups For Y’all by Pepsi. To capture the passion of Texans, we created a line of collectible city-themed glasses that only a true Texan could appreciate, featuring 4 major Texas cities: Houston, Dallas, Austin and San Antonio. Glasses covered in city icons like the Pegasus of Dallas and the road runners of San Antonio, our Cups For Y’all program was filled to the brim with local pride. We made it simple for our valued customers to grab one. All they had to do was order a Pepsi, scan the POS, and they could have their favorite city-glass sent directly to their homes. The program was a massive success, with a noticeable surge in Pepsi sales during this program, and had consumers trying to collect them all!