I’ve been fortunate to work with brands like Volkswagen, where I’ve been able to bring creative ideas to life across a wide range of events, campaigns, and activations—balancing strong brand systems with fast-moving, real-world applications.
One of the more memorable projects was a holiday activation where Volkswagen teamed up with Santa and his elves in a mall environment. I was tasked with developing a cohesive look that blended the Volkswagen brand with a festive holiday world. From signage and vehicle window graphics to elevator wraps, tabletop decals, and on-site promo pieces, I built out a full visual system that carried through the entire experience.
Another standout was the VW “SUVW Family Tailgate” campaign, built around their SUV lineup and seasonal lifestyle positioning. I created the campaign identity and extended it across everything from on-site and off-site signage to digital ads and email blasts—making sure the system held together across every touchpoint.
Beyond large activations, I’ve also worked on a range of supporting Volkswagen creative including direct mailers, magazine ads, dealer posters, and broader dealership collateral—always focused on keeping the work consistent, engaging, and visually strong.